Augmented reality (AR) has become more common on social networks. This year, there will be 43.7 million US social network AR users, according?to our March 2020 forecast. This represents?13.2% of the US population, 15.1% of internet users, and 20.8% of social network users.?
This growth will continue throughout the forecasting period, as more social network users experience AR features like Snapchat Lenses, Facebook Camera Effects, Instagram filters, and?Pinterest Try on.