Nearly 44 Million People in the US Will Use AR on Social Networks This Year

Nearly 44 Million People in the US Will Use AR on Social Networks This Year

Augmented reality (AR) has become more common on social networks. This year, there will be 43.7 million US social network AR users, according?to our March 2020 forecast. This represents?13.2% of the US population, 15.1% of internet users, and 20.8% of social network users.?

This growth will continue throughout the forecasting period, as more social network users experience AR features like Snapchat Lenses, Facebook Camera Effects, Instagram filters, and?Pinterest Try on.

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